Blog Interview, YOU the Brand – Vikki Moody

Vikki Moody
Striped Leopard Accountancy

How would describe your personal brand?

Professional, modern and fun.

What values are important to you?

Honesty, integrity, non-judgemental

How do you reflect these in your Personal Image?

I just live my life being open, honest and try not to judge anybody else. I like to support others, to be motivating and positive. Those are the kind of people I like to spend time with myself so I always aspire to be that kind of person too.

Describe your company brand image.

Knowledgeable, modern, fun,

How do you ensure your staff share your values and represent these values in the way they look, sound, feel and behave?


What do you do to relax?

Spending time with my adorable family, drinking champagne cocktails with my friends and reading a good book are my favourite ways to relax.

How well does your wardrobe reflect your lifestyle?

Pretty well since a certain someone changed my life, ha ha. There is a good mix of professional and casual which totally reflects the fantastic work/life balance I am so lucky to have.

What is your favourite thing in your wardrobe and why?

I’m a bit of a magpie so my favourite things are usually the newest. At the moment it’s a berry top which is a very flattering colour and shape. Anything that makes me look like I haven’t skipped a few too many gym sessions lately is top of my list.

What is the least worn item in your wardrobe and why?

My super skinny jeans. Because I can seldom be bothered to wrestle them on.

Describe your look in 3 words?

Autumnal, smart, simple

What is your style secret?

Hmm, it’s more of a tip. White eyeliner – great for making you seem like you are bright eyed and getting enough sleep.

When you are getting ready for an evening out which song you put on, your Style soundtrack?

Lana Del Rey – Summertime Sadness

What is your proudest moment?

Professionally – Winning the British Accountancy Awards.

Personally – Giving birth without swearing.