Are you cleverer than you look?
Building Your Personal Brand.
If that is what you have been told you are not making the most of your personal brand and so are doing yourself a huge injustice.
You should look every bit as talented, experienced and skilled as you truly are.
Although we are all told we shouldn’t judge a book by its cover, we all do. It is prehistoric human instinct, based on our need to identify threats to our safety. So no matter what our Mum’s told us we do judge people based on what we see and so people judge you by your personal image. You should therefore be making the most of your personal brand. Do you consciously manage your manage brand? It is part of your marketing strategy?
What is it you want people to know about you, or to think about you or to say about you when they refer to you?
Once you know what makes you special and unique, ask yourself, am I representing that message in the way that I look and present myself? Does my personal brand truly reflect my core message and values?
Your goal should be to create the ultimate YOU. Your personal brand should be a true reflection of what is important to you. Your personal brand is your shop front to the outside world, so make the most of it.
Once you know what it is you want to communicate to the outside world, be consistent. Make sure you showcase yourself in that way across every platform when representing your business.
Have a single professional headshot for all your social media profiles, ensure your biography is expertly written and that your personal brand is the best version of you. Building your brand will boost your business.
Your personal brand if your own free marketing tool to ensure your skills talents and expertise are best represented, are you making the most of your personal image?