Emma Reynolds


Managing Director at The Reynolds Group Ltd, Winner of KEIBA Large business of the year award 2014

The Reynolds Group includes Reynolds Training, Reynolds Fitness Spa’s and Reynolds Retreat

How would describe your personal brand?
Efficient Elegance with a hint of fun

What values are important to you?
Integrity and commitment.

How do you reflect these in your Personal Image?
Fitted body con clothing with natural makeup and hair gives a dependable image

Describe your company brand image.
To be valued, affordable luxury.

Is it consistent with your personal brand and values?

How do you ensure your staff share your values and represent these values in the way they look and behave?
Strict controls on uniform, hair and makeup. Core values are reiterated regularly to staff.

What do you do to relax?
Dancing, cooking, socialising, travelling.

How well does your wardrobe reflect your lifestyle?
I have different outfits for each aspect, business, fun, party etc.

What is you favourite thing in your wardrobe and why?
A full length dress I designed and had made, it has a full flowing skirt and makes me feel like Grace

What is the least worn item in your wardrobe and why?
Wedding dress, you only want to wear that once!

Describe your look in 3 words?
Elegant, tailored, sophisticated

What is you your style secret?
Well fitted tailoring

When you are getting ready for an evening out which song you put on, your Style soundtrack?
Dance music, anything slow and I take twice as long to get ready!

What is your proudest moment?
The birth of my two children, dancing professionally on stage, and seeing our trainees from our
college become successful and thrive.