Blog Interview, YOU the Brand – Ali Hollands

Ali Hollands

How would describe your personal brand?
As a hypnotherapist, my clients first and foremost need to know they are in a safe pair of hands so the brand reflects this in being a little understated. Having said that I still need to stand out and people need to know what it would be like to work with me, so little quirks, a bit of fun and a bit of edge reflect both my style of working and the neuroscience-based hypnotherapy discipline I use.


What values are important to you?
With regard to my work, expertise, professionalism, ethics, determination, empathy, positivity, fun, results


How do you reflect these in your Personal Image?
My style has to appear smart and approachable for all ages. This means for me clean lines, block colours or simple patterns, unfussy silhouettes, with little touches like sparkly shoes and a serotonin molecule pendant. It’s reflected in my hair, specs and makeup too.


Describe your company brand image.
Inspired To Change as a hypnotherapy brand is the leading provider of solution focused hypnotherapy across the country. As such the brand needs to work for every therapist. This means, uncluttered, modern but approachable, expert.


Is it consistent with your personal brand and values?
Yes, with the added value that we are an associate business which means there is space and it is valuable for me to have individuality with that – people need to buy into me, probably more than the brand.


What do you do to relax?
Fun with my family and friends, I have two dogs so lots of opportunities to get out into the fresh air, exercise at the gym and Pilates and of course – self-hypnosis!


How well does your wardrobe reflect your lifestyle?
It’s pretty good – looking forward, I will need a more stage ready section of my wardrobe as I’m getting more opportunities to speak and lecture. Of course, Deborah and I have discussed this already!


What is your favourite thing in your wardrobe and why?
Give me a stripy top or a really good white shirt and I can take over the world!


What is the least worn item in your wardrobe and why?
Certain dresses because they are very bold and I need to be in the mood and to match the occasion


Describe your look in 3 words?
Simple, clean, micro-edged


What are you your style secrets?
Wearing the right colours and style for me and ignoring fashion to a greater extent.


When you are getting ready for an evening out which song you put on, your Style soundtrack?
I don’t


What is your proudest moment?
Other than every happy Client? That would be winning awards for my business.